Local Search

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Topics: Local search, Uncategorized

What is local search?

Local search is the use of specialized Internet search engines that allow users to submit geographically constrained searches against a structured database of local business listings. Typical local search queries include not only information about “what” the site visitor is searching for (such as keywords, a business category, or the name of a consumer product) but also “where” information, such as a street address, city name, postal code, or geographic coordinates like latitude and longitude. Examples of local searches include “Oklahoma City hotels”, “Edmond restaurants”, and “OKC Hertz”. Local searches exhibit explicit or implicit local intent. A search that includes a location modifier, such as “Edmond, OK” or “Quail Springs Mall”, is an explicit local search. A search that references a product or service that is typically consumed locally, such as “restaurant” or “nail salon”, is an implicit local search

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