Your Business Coach: Internet is crucial tool for modern business |

Written by admin

Topics: Local search

With Amazon and other similar sites being able to quickly put other companies out of business, it’s valuable to understand how leveraging the Internet within your business can produce even better results.



Published: May 15, 2011

The popular ’90s movie “You’ve Got Mail” tells the story of the unlikely relationship between a small bookstore owner and her competitor — a chain bookstore owner. The story follows the two through the start of their online relationship, the demise of her “Shop Around the Corner” due to the big bookstore chain’s bargain prices and wider selection, finally leading to the ever-so-predictable conclusion where, despite their business differences, they fall madly in love.


What’s particularly notable about this romantic comedy from a business perspective is the irony of the plot.

While this story tells of the rise of big business and the fall of the mom and pop shop, it fails to foresee the future where the start of their relationship — the Internet — is really the winner in the end, inevitably putting both out of business in the long run.

With Amazon and other similar sites being able to quickly put other companies out of business, it’s valuable to understand how leveraging the Internet within your business can produce even better results.

Social media

How many of us actually use the Internet for product exchange? While we may not have products that can be bought and shipped to our customers, the Internet can offer much more than the simple trade of tangible items.

Social media is one of the many ways that the Internet can help market our business, network our people, and highlight our products or services.

Regardless of whether you use them or not, social media sites such as Facebook, Twitter and LinkedIn have taken the world by storm.

Like it or not, they are here to stay. By keeping your company at the forefront, you can guarantee enhanced client relationships and profitability.

Social media is one of the easiest and quickest ways to connect with current and future clients. It enables you to reach your consumers anytime, anywhere — and in less time than most businesses spend on it today. Many small businesses are turning to Facebook and Twitter to communicate to their consumers for much less than traditional advertising costs — and to a much larger base. The best part is you can develop potential customers without even having to target them.

The key to leveraging social media is the connection with your target audience — whether you have met them or not. Past approaches of marketing your business on a billboard limited your reach solely to the people that travel down that billboard’s one road. Social media, on the other hand, focuses on getting your business out to the other millions of people who may not drive down that road.

Stay up to date

However, social media is not a passive environment. Once you get started, you must remain consistent in updating information and staying in contact with those who are connected or following with your business. Social media etiquette is very much like email — there’s no need to bombard a follower or connection with tweets or messages.

Keep messages spaced out to the appropriate time, and get to know your social media audience. Then, over time, you will be able to adjust your messaging and approach.

Through awareness, you can leverage low cost marketing approaches to increase your consumer base and ultimately your profitability. It’s no longer just “You’ve Got Mail.” It’s now “You’ve Got Business.”

Your Business Coach is a weekly column produced by The Persimmon Group, an Oklahoma-based consulting firm providing practical, results-oriented advice for business professionals of all disciplines and business owners across industries. This week’s column is by Associate Lindsay Broughton,

via Your Business Coach: Internet is crucial tool for modern business |

59 Comments For This Post I'd Love to Hear Yours!

  1. Very interesting info!Perfect just what I was looking for!

  2. Someone essentially help to make severely posts I might state. That is the first time I frequented your web page and so far? I amazed with the analysis you made to make this actual post incredible. Great activity!

  3. I am no longer sure where you are getting your info, however good topic. I must spend some time finding out much more or working out more. Thank you for fantastic info I used to be searching for this info for my mission.

  4. Solicitors says:

    I have added your link to my blog here ,Some truly interesting points you have written. Assisted me a lot, just what I was looking for : D.

  5. Jack3d says:

    I am usually to blogging and i actually appreciate your content. The article has actually peaks my interest. I’m going to bookmark your web site and maintain checking for brand spanking new information.

  6. Wow, incredible weblog layout! How long have you been blogging on Three Amigos Marketing » Your Business Coach: Internet is crucial tool for modern business | You make blogging look easy. The entire look of your website is excellent, as well as the content material!

  7. Robb says:

    I see headline news, read your blog post, and think to myself, “The true way to soften one’s troubles is to solace those of others..”.

  8. Perfect work you have done, this web site is really cool with good info.

  9. Certainly one of the things I like best about the post on Three Amigos Marketing » Your Business Coach: Internet is crucial tool for modern business | is how effectively you outlined the details in easy to understandlaymens terms. Thank you for making it simple to understand.

  10. I enjoy what you guys are usually up too. This type of clever work and Three Amigos Marketing » Your Business Coach: Internet is crucial tool for modern business | coverage! Continue the terrific stuff everyone I have added everyone to our blogroll Anyway my best thoughts go out to anyone close by installation hopefully your are healthy along with safer too :-) Enjoy your day Take care … Flash Website Builder

  11. Great information about Three Amigos Marketing » Your Business Coach: Internet is crucial tool for modern business | The article was right on target. Keep up the excellent work.

  12. taobao33 says:

    I am not certain where you are obtaining your information, but good topic. I needs to spend some time learning a lot much more or understanding more. Thanks for fantastic information I was looking for this info for my mission.

  13. baobao897 says:

    at the first sight it looks like it were valid but if you prove it i cant see the point in this!

  14. Cheap Jack3d says:

    I’d need to examine with you here. Which isn’t one thing I usually do! I get pleasure from reading a post that will make people think. Additionally, thanks for permitting me to remark!

  15. A lot of thanks for all of your effort on this website. Kim enjoys setting aside time for internet research and it’s really easy to understand why. My partner and i hear all relating to the powerful form you render both useful and interesting tips on this website and therefore recommend participation from other people on that subject matter and my daughter is truly starting to learn a whole lot. Take advantage of the remaining portion of the new year. You have been conducting a terrific job.

  16. xixihaha567 says:

    Pretty great article. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your weblog posts. Any way Ill be subscribing to your feed and I hope you post again soon.

  17. I have recently started a blog, the info you offer on this website has helped me tremendously. Thanks for all of your time & work.

  18. Appreciating this time and effort you place in to the website Three Amigos Marketing » Your Business Coach: Internet is crucial tool for modern business | as well as in depth advice you present. This is good to arrive upon a different blog every once in a time that isn’t similar outdated re-spun material. Excellent read! We have bookmarked your site and I’m including your Feed to my Bing account … Incidentally did you hear Middle East breathtaking news reports? Kudos … Financial Planning for Retirement

  19. Hi there! Do you use Twitter? I鈥檇 like to follow you if that would be okay. I鈥檓 definitely enjoying your blog and look forward to new posts.

  20. Thank you for sharing with us, I think this website really stands out : D.

  21. I think this website has got very great composed content material posts .

  22. xiaorr456 says:

    Excellent article. I see you have done a lot of analysis to come up with this impressive information

  23. xiaorr456 says:

    I really like your blog.. very nice colors & theme. Did you design this website yourself or did you hire someone to do it for you? Plz answer back as Im looking to create my own blog and would like to find out where u got this from. appreciate it

  24. This is a interesting article by the way. I am going to go ahead and bookmark this article for my sis to check out later on tonight. Keep up the excellent work.

  25. Lester says:

    Hi, I’ve read this twice now. Thanks so a lot. You’re one of those consumers I go to for blogging advises.

  26. xiaorr456 says:

    Hello there, I found your blog via Google whilst looking for a related topic, your website came up, it looks good. Ive bookmarked it in my google bookmarks.

  27. renren876 says:

    I like this site very much, Its a rattling nice situation to read and receive information.

  28. Johns says:

    Rather worthwhile page. Your own internet internet site is quickly becoming 1 of my top picks.

  29. Darcy says:

    Highly insightful thank you, I do believe your followers could perhaps want far more content such as this continue the very good content.

  30. Knox says:

    This blog gives the light in which I can observe the reality. This is pretty good one and provides beneficial information. Thanks for this good blog.

  31. Kent says:

    Nice blog. Located it using Bing. Think I’ll be back to see what else you’ve blogged about.

  32. Tammi says:

    Van, check the blog. Theyve already begun. They will be in separate posts.

  33. xiaorr456 says:

    This is a good subject to talk about. Sometimes I fav stuff like this on Redit. I think this would be the best to submit though. I will be sure to submit something else though.

  34. Does your blog have a contact page? I’m having a tough time locating it but, I’d like to shoot you an email. I’ve got some recommendations for your blog you might be interested in hearing. Either way, great blog and I look forward to seeing it improve over time.

  35. I know this is really boring and you are skipping to the next comment, but I just wanted to throw you a big thanks – you cleared up some things for me!

  36. Thank you for this blog. Thats all I can say. You most definitely have made this blog into something thats eye opening and important.

  37. Yesterday I saw that on the news

  38. Keep up the wonderful work, I read few posts on this website and I conceive that your blog is rattling interesting and holds circles of excellent info.

  39. Right now it appears like WordPress is the best blogging platform available right now. (from what I’ve read) Is that what you’re using on your blog?

    • admin says:

      That is correct. We used WordPress to create our website. It is also very powerful not just as a blogging platform but as a website and webpage builder as well with the right plug-ins and themes.

  40. Great write-up, we am unchanging caller of one’s web site, say up the glorious operate, as well as It’s starting to be the unchanging caller for the extensive time.

  41. Nice! Just longed for to respond. we entirely desired your post. Keep up a good work.

  42. Excellent blog here! Also your web site loads up really fast! What web horde have been we using? Can we get your associate couple to your host? we instruct my web site installed up as fast as yours lol

  43. Should we be seeking for Search selling services, come demeanour in to the website.

  44. limousine says:

    Very excellent information can be found on site . “Preach not to others what they should eat, but eat as becomes you, and be silent.” by Epictetus.

  45. I indeed conclude this post. we have been seeking everywhere for this! Thank integrity we found it upon Bing. You have done my day! Thank we again! “All which is bullion does not shine not all those which ramble have been lost.” by J. R. R. Tolkien.

  46. Hi There! siblings just loves your excellent site thanx and please keep it on

  47. We are a group of volunteers and starting a brand new scheme in our community. Your site offered us with useful information to paintings on. You have performed a formidable task and our whole group can be thankful to you.

  48. One of the greatest errors of many lawyers is their failure to establish reasonable expectations for their clients. Telling clients what they want to hear instead of what is likely to be reality will result in time and money wasted and spending the rest of the case trying to bring the client back to reality.

  49. Its illusory as your alternative articles : D, regards for posting . “For assent of mind, you need to renounce as ubiquitous physical education instructor of a universe.” by Larry Eisenberg.

  50. Just wish to say your article is as astonishing. The clarity to your submit is simply spectacular and i could assume you are knowledgeable on this subject. Fine with your permission let me to grasp your feed to keep updated with imminent post. Thanks a million and please continue the gratifying work.

  51. I like this web site so much, saved to favorites. “To hold a pen is to be at war.” by Francois Marie Arouet Voltaire.

  52. Very interesting points you have remarked, appreciate it for putting up. “Nothing ever goes away.” by Barry Commoner.

  53. I like how are you thinking…and I must confess I’m totally addicted to your articles!

  54. Philadelphia says:

    Magnificent web site. Lots of useful information here. I am sending it to a few friends ans also sharing in delicious. And certainly, thanks for your effort!

  55. admin says:

    Yes this has definitely proved helpful.

Leave a Comment Here's Your Chance to Be Heard!