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What is Mobile Marketing?

17 May 2011

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Mobile marketing is broadly defined as “the use of the mobile medium as a means of marketing communication” or “distribution of any kind of promotional or advertising messages to customer through wireless networks”. More specific definition is the following: “using interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, […]

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Mobile Marketing

8 May 2011

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Some recent facts about mobile Marketing, brought to us by Microsoft Tag.  

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